Free Trade Coffee – The Ethical Pick-Me-Up

As the world becomes more connected, there is a great emphasis on the “global village”. This way of thinking helps people understand that everybody is connected and the decisions we all make (from recycling to solar power) affect everyone. One of the latest “global village” trends is buying fair trade products such as coffee. But why is it so important to buy fair trade, organic coffee?

Supports Local Communities and Workers – By buying fair trade coffee, you’re helping the workers, organisations and communities involved in production to receive a living wage. It also diverts support away from commodities practices which deprive workers of basic needs, such as: food, health care, shelter and education.

Fair Price – You support a fair price for products. All certified fair trade coffee has a base price, which is set by the International Fair Trade Labelling Organisation. So, you don’t get ripped off and neither do the workers. It’s a win-win situation.

Supports Environmental Sustainability – When you buy fair trade coffee, you’re supporting environmental sustainability through organic practices which eliminate the use of harmful toxic chemicals. What’s more, fair trade coffee farmers use sustainable production methods to ensure the environment thrives for years to come.

Invests Local Community Building – Many coffee producers move into villages and towns, taking over local customs and culture. Whereas, fair trade coffee operatives reinvest their revenue into their community. So, when you buy from a fair trade producer, you’re investing money back into your local community. Fair trade producers offer back a social premium to local projects, such as: housing, healthcare, education, leadership training and women’s programs.

It Tastes Better and is Healthier for You – Fair trade coffee is the healthier choice, and most importantly, it tastes better than its mass marketed counterparts. As global demand increases, mass-producing coffee methods lead to lower-quality produce. Fair trade coffee is grown at a slower rate, under a rainforest canopy. With the absence of chemical fertilisers and pesticides, fair trade coffee is packed with nutrients.

It Eliminates the Middle Man – Do you have any idea how many hands your daily $3.50 latte has been through? Though you may not realise it, your daily coffee fix has gone through the hands of up to 10 different farmers, exporters, brokers, processors and roasters before it reaches your lips. Fair trade coffee eliminates these costly middle men by working directly with cooperatives of small bean farmers.